People are not just looking to solve their problem, but really looking to find their tribe..
Your dream clients are on a journey just like everyone else, and they would love to find an expert they can actually trust to help them reach the finish line with their products or services for the long term.
Searching and sifting for solutions online can be exhausting.
Especially with all of the fake gurus online these days.
This is important because understanding the hyper-relevant keywords of your dream clients allows you to target and create content around those keywords.
In most cases, your dream clients don't want to pay the hefty price tag of your bigger competitors only to have a transactional experience.
They aren't cheap-skates, but in their eyes, community is always better than corporate!